Sally hogshead difference between fascinate and revised. Quiz on the name of this book is secret by pseudonymous bosch what was the decription of the smell that came from the magicians house when he died. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behaviorfascinationand how. The only personality test to show you how to grow your confidence, increase your. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. How to fascinate with sally hogshead posts facebook.
Ive read sally hogshead s fascinate twice in the last 12 hours. Hank the cowdog, which is about 23,000 words long and has an average atos book level of 4. Because of that i was able to take the test twice a week apart so i would have very little. This book includes a private code to unlock one free fascination advantage personality test. Sally created the fascinate test, the worlds first personal brand test, measuring your most fascinating and impressive qualities. With this combination package you will learn your most compelling traits in your profile and be given specific steps to develop and create a tagline for your. Sally hogshead fascination assessment test insiders. She began to see specific and interesting patterns that all centered on one element. How to fascinate with sally hogshead home facebook. She first appeared on my radar when i was starting fetchlight and i received a promo code for free indepth fascination personality test results.
The family underachiever the year sally turned seven, her sister became the worlds topranked swimmer in her event and went on to win three gold medals and a silver in the. Innovation, passion, power, prestige, trust, mystique and alert. Sally hogshead s team has identified 49 different personality archetypes. For example, the berenstain bears books, which are about 1,000 words long and have an average atos book level of 3.
To become more successful you do not have to change who you areyou have to become more of who you are. Apr 26, 2016 sally s book gives you the tools, clarity and positioning to own your brand. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to. Connect deeper and more easily to colleagues, friends and family. What i love about fascinate amazon link in particular is how sally breaks the large concepts down into simple and understandable ideas. Link leads to page providing the research criteria as well as a pdf with snapshots of each archetype.
How to make your brand impossible to resist by sally hogshead i dont remember how i discovered this book, but im glad i did. Ive also cut down on my consumption of meat and animal produce exponentially without it throwing my health out of whac. How to make the most out of your chipotle burrito bowl. Fascinate was all about brands and how different companies create messages that earn the intense interest of their consumer or their prospect. How to fascinate looking at various personality types sally hogshead sacramento team building adventures for small and large groups team building events in sacramento have never been more fun. Sally has included interesting asides throughout the book some insider knowledge, some provocative insights, and some just for fun facts. Fascinate, revised and updated sally hogshead hardcover. Fascinate fscore test after watching how to fascinate sally hogshead i was fascinated and curious about the seven fascination triggers. Joe polishs genius network and piranha marketing, inc. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. The book came out of research that she started in 2006, in which she had over 100,000 people take personality tests. Sallys book gives you the tools, clarity and positioning to own your brand.
Sally created the fascinate system after working as a copywriter and creative director for the worlds most loved brandsincluding nike, coca cola, mini cooper, and godiva. Sally s book gives you the tools, clarity and positioning to own your brand. When you fascinate someone, they cant stop thinking about you and your message. Hundreds of corporations and small businesses use the. The fascinate test was created by new york times bestselling author and worldclass branding expert, sally hogshead. Unlike myersbriggs or strengthsfinder, this test doesnt measure how you see the world but how the world sees you. When you stop trying to be all things to all people, you can stop worrying about being liked and start building relationships that allow you to be loved. Your customized online report, based on sally hogsheads. The science of fascination is based on hogshead s decade of research with 250,000 initial participants, including dozens of fortune 500 teams, hundreds of small businesses, and over a thousand clevel. Fascinate, revised and updated by sally hogshead audiobook.
Fascination is arguably the most powerful of product attachmentsand this pioneering book helps us approach the word and the concept in a thoughtful and also practical manner. Everyday low prices and free delivery on eligible orders. I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid path. Fascination is arguably the most powerful of product attachments. The science of fascination is based on sally s decade of research with dozens of fortune 500 teams, hundreds of small businesses, and over a thousand c. Your 7 triggers to persuasion and captivation is a legendary adpersons take on how to get people interested in you, your products, or your services. Sally hogshead and the fascinate test were a 10 on the cultural impact meter. The fascinate test was created by new york times bestselling author and world class branding expert, sally hogshead. And if you want to take the test as well, go take the fscore test. Sally hogshead your personality breakthrough personal. Hogshead appears in media such as the today show and live with kelly and michael, and has been featured as one of the top five speakers in the u. This book is a fascinating read of sally hogshead s amazing experiences that have shaped the information and research within it.
Buy sally hogshead ebooks to read online or download in pdf or epub on your pc, tablet or mobile device. Your 7 triggers to persuasion and captivation has been translated into over a dozen languages. Shes an amazing and engaging speaker, and that translates well into her books. Since then, ive read both of her books fascinate and her earlier book, how the world sees you, and ive been quietly following her since. If you are a fan of doing personality tests and want to discover who you truly are, why dont you try the fascinate test. This extensively revised and updated edition includes hogsheads latest research on the science of fascination. A beginners guide to cruelty free animal testing taylor magazine. If you are not creating a negative response from somebody, youre probably not very fascinating to anybody. Book sally hogshead for speaking, events and appearances. Fascinate how to make your brand impossible to resist. Sally hogshead is a bright, witty woman who delivers with a personal style that i find very appealing. Influence, the classic book on persuasion, explains the psychology of why people say yes and how to apply these understandings. If youve already done a test such as myersbriggs or disc or strengthsfinder, you have a. She is an international keynote speaker, with proprietary research published by both harpercollins and penguin.
Sally hogshead, the 7 triggers of fascination and personal. Better yet if the book is both applicable to marketers and in interesting read. In our research with hundreds of groups, weve seen that the top teams arent built around similarities, but around differences. This is a transformative work, a beautifully written book that will forever change the way you see the world. Sally hogshead s new system will provide a test to see yourself as the world sees you. Fascination is really about remembering who you are. Original rockstar photo from shutterstock, modified using picmonkey.
Once you know what makes you valuable to others, you are more authentic and confident in manner. Start with our landmark free personality test, the fascination advantage. It measured how people interact with brands, and the different communication styles humans respond to. Robert cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. The fascination personality test, created by sally hogshead, is different. She believes that a person is capable of evoking fascination within nine seconds of communication.
Elk blood, opium and aphrodisiacs some brands are fascinating, they bewitch their users to cut through product and advertising clutter with magnetic appeal the word fascinate is derived from latin fascinare, meaning to bewitch. The 7 advantages of fascination from genius network duration. Fascination advantage personality test sally hogshead how. This book includes a private code to unlock one free complete profile. How to make your brand impossible to resist by sally hogshead.
What triggers fascination, and how do companies, people, and ideas put those triggers. This is the work section where the reader gets to step into the discovery zone by applying these fascination concepts to hisher own brand, product, or service. Fascination is the most powerful force of attraction, drawing customers into a state of. So it seems i am a rockstar and who are you exactly. Walker carolrhoda books, lerner publishing group, 2009. Jul 31, 2014 buy how the world sees you harpsc by hogshead, sally isbn. Fascinate, revised and updated by hogshead, sally ebook.
Sally hogshead is the chief fascination officer of fascinate, inc. Now sally is launching, that take her system of 7 triggers even further. Created by sally hogshead, the 28question test could help. Combining original case studies with awardwinning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that. How to fascinate with sally hogshead about facebook. The stepbystep fascinate system reveals how to make any brand, message, or idea impossible to resist. Master marketer sally hogshead reveals the surprising answers, providing readers with a. Listen to fascinate, revised and updated by sally hogshead for free with a 30 day free trial. Fascination is the most powerful way to capture an audience and influence behavior. Our personality test is based on 6 years of research into the science of fascination, and over 700,000 participants. Her campaigns for brands such as mini cooper, nike, godiva and cocacola have fascinated millions of consumers. The fascinate test is based on a commissioned study by kelton global.
Once you have your result, you can find additional tips in the book fascinate to get more indepth action steps. Buy how the world sees you harpsc by hogshead, sally isbn. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. Buried lives of jamestown and colonial maryland by sally m. This is the first sciencebased personal brand test. This was a great episode and it resonated so much with me i feel like ive been tuning into fascination in a sort of instinctive, not very focused way and this put so much of it into words and concrete ideas. Awardwinning consultant and speaker sally hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. A nonfiction book study unit is designed for teachers of students reading written in bone. His 35 years of rigorous, evidencebased research, along with a threeyear program of study on what moves people to change behavior, has resulted in this highly. Over the course of her ad career, sally won hundreds of awards for creativity.
Using her sciencebased fascinate system, she teaches how to instantly persuade and captivate in. While the university you attend should be the biggest factor in where you decide to go to school, its hard to deny the importance of the surrounding city. Get free bonuses when you order your copy at brandfascination. As an entrepreneur as all artists are, i know i have to market my services and get really clear and specific about what exactly im marketingthat is, my brand. Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not. If you havent read fascinate by sally hogshead go out and grab yourself a copy. The author, sally hogshead, does a great job of weaving entertaining stories into this book. Mar 07, 2012 hogshead challenges her audience to unlearn being boring, rather than become extraordinary. One of the top 10 brand gurus in the world in 2015, she went on to measure 700,000 consumers with the science of fascination. I took the brand fascination test and it changed everything for me. The book identifies the types of brand communication that companies use to fascinate customers using research gathered from 100,000 individuals. Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. Sally hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most awardwinning advertising copywriter in the u. Your customized online report, based on sally hogshead s extensive research on what fascinates listeners, will reveal how you fascinate others, including.
Its easy to live in a bubble while youre in college, but with how welcoming and collegefriendly. She writes it in a witty, breezy way that keeps the insights coming and the plot moving. The book represents three years of sallys research team, and explores the 7 universal triggers of fascination. Love sally hogshead and her wisdom and her passion for this topic. Worldclass branding expert hogshead has discovered a new way to measure how people perceive your communication. Fascinate, a book written by sally hogshead, is the topic of todays marietv where well dig into the topic of fascination and how its a state of intense emotional focus where people are just. However, im a sucker for anyone who has an interesting bigpicture idea about how the world works. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. How the world sees you taps into sally hogshead s decade of research to reveal who you are, at your best. The stories themselves work in the finest tradition of teaching and passing on history, as most of us learn best that way. Listen to unlimited audiobooks on the web, ipad, iphone and android. In addition to being the bestselling author of how the world sees you and fascinate, sally hogshead is the creator of the fascination advantage assessment, the first personality test based on branding principles not psychology and developed through research of.
The 7 advantages of fascination with sally hogshead genius. You may be able to use these ideas to get a better handle on your prospect, or yourself. Find out what makes you intensely valuable to others, so the world will see you at your best. How to be fascinating with sally hogshead marie forleo. She stresses the importance of fascination, saying, when customers are fascinated by you and your message, theyre more likely to trust, believe. It is a wellwritten and thought out story as well as an impactful reference book that is a fun read and is easy apply to any situation. It was evident as we worked together on the ideas that became fascinate, sally s groundbreaking book. Creator of the fascination personality assessment, the worlds first personality assessment that measures how the world sees you, sally brings fascinating insight into the science of fascination, its. Sally hogsheads new system will provide a test to see yourself as the. Nov 15, 2016 sally hogshead is a multiple ny times best selling author, professional speaker, chief executive officer of fascinate, inc and a former advertising executive that helps you understand how to stand out by understanding how the world sees you. Highly enjoyable look at what has grabbed people through the ages. Sally hogshead, new york times bestselling author and keynote speaker, discusses the difference between her original version of fascinate, and the newly revised and updated fascinate. Your customized online report, based on sally hogshead s extensive research on what fascinates listeners, will reveal how you fascinate others, including your top two fascination advantages in communication the personality archetypes you need on your team to optimize your success the five words to describe your personality.
I found the fscore brand personality test which gives you your primary, secondary and dormant triggers out of the seven fascination triggers. With her fascinate system, sally hogshead turned her worldclass branding experience into a marketing system for underdogs. Trusted by fortune 500 companies, entrepreneurs and culture leaders. I did read with a highlighter in my hand, which is my habit when im reading books that concern my craft.
In the book sally explains how fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. Sally hogshead delivers with fascinate, which reminds me of books like seth godins linchpin, the heath brothers made to stick, and malcolm gladwells books. Sally hogshead believes the greatest value you can add is to become more of yourself. Sally s book looks like its going to be my very first kindle purchase.
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